CHARACTER DESIGN

Promo cards for a yoga and pilates studio, line art.

Unique characters, lasting impressions.

A custom character is more than just a visual asset: it’s the heartbeat of your brand’s identity. Going far beyond mere mascots, these figures transform abstract messages into a relatable presence, inviting your audience to connect with your vision through personality and trust.

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Minimal male woman characters, pale colors.
Vector minimal character, woman, ideal for chatbot.
Watercolor illustration of a man with glasses, wearing a light blue shirt, ideal for business and websites.
Artistic illustration of a woman with flowing hair playing a violin, in a minimal style, ideal for concert posters.
A sketch of a cartoon ibex with long horns, standing on a mountain peak, made as a study for a mascot character.
An illustration of the constellation Orion according to Greek mythology.
Cartoon parrot with green body, mascot.
Minimal illustration of greek goddess Demeter in traditional greek attire holding a cornucopia
Cartoon jellyfish playing sports, including volleyball, tennis, and soccer, created as a mascot for a family hotel
Half-length illustrations of business people in a minimal geometric style, with yellow accents.

Character applications

  • Widely used in the educational sector as valuable information guides, mascots are also perfect for bringing a brand closer to children. They are an excellent choice as ambassadors to give a unique personality to any event.

  • Ideal for transforming automated interactions into friendly conversations. A dedicated character makes your digital assistant more approachable, helping users feel guided and supported through a more human touch.

  • A creative way to introduce the people behind your project. Custom portraits add an authentic and personal layer to your brand, fostering trust by showing the real faces that make your business happen.

  • Custom characters designed to enrich websites, brochures and social media. These illustrations help tell your story and simplify complex information, making your brand’s communication more engaging and consistent.

What a character can do for your brand

A person with glasses and a hat reaching out to shake hands with a cartoon face in a cloud, symbolizing a virtual or online interaction.

Human connection

A custom character forges a bond between a project and its people, turning every interaction into a meaningful human connection.

Line art illustration of the Mona Lisa with white outlines on a black background.

Instant recognition

A unique character acts as a visual shorthand for your values. It ensures your brand remains consistent and memorable across every digital and physical touchpoint.

A person with shoulder-length hair, wearing a long-sleeve top, is pointing at three empty speech bubbles stacked vertically, indicating they are speaking or explaining something.

Clear dialogue

A character facilitates your brand’s conversation. From chatbots to mascots, they act as friendly mediators that make your brand approachable, helpful, and easy to talk to.

Selected character design

A cartoon gecko with big eyes and a long, curled tail, mascot for a family hotel brand.
A cartoon gecko with big eyes and a long, curled tail, mascot for a family hotel brand.

Mascot for Atlantica Resorts

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Minimal illustration of greek woman goddess Artemis with arrows and moon.
Minimal illustration of greek woman goddess Artemis with arrows and moon.

Characters for MG Bahn

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Minimal character illustration of a woman holding a fan of paint color swatches, made for a flooring company.
Minimal character illustration of a woman holding a fan of paint color swatches, made for a flooring company.

Chatbot for Haro

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A cartoon mountain goat with curved black horns on a snowy cliff, in vintage style, made for hotel mascot.
A cartoon mountain goat with curved black horns on a snowy cliff, in vintage style, made for hotel mascot.

Mascot proposal for Seiler

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Line art illustration of a person doing Pilates and Yoga on a blue background.
Line art illustration of a person doing Pilates and Yoga on a blue background.

Characters for Pilates studios

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Cartoon alligator dressed as a railwayman with a blue hat and overalls, designed to be a mascot.
Cartoon alligator dressed as a railwayman with a blue hat and overalls, designed to be a mascot.

Mascot for Galleria Baumgartner

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What’s the process?

STEP 1

Discovery

The process begins with a briefing to align on the character’s personality and role. I will then request details regarding the technical requirements for their intended use, whether for print or digital media.

STEP 2

Evaluation

In this phase I assess how the style and color palette align with your brand identity and how they stand out against competitors, ensuring the design is both unique and coherent with your market positioning.

STEP 3

Drafting

I usually develop two distinct visual concepts to explore different silhouettes and stylistic approaches, helping you choose the best identity for your character.

STEP 4

Delivery

I provide the completed character design, allowing for a round of revisions to polish the artwork. Once every detail is approved, I will deliver the final high-resolution files.